The Michelle Bridges 12 Week Body Transformation (12WBT) was founded in 2009. Recognising that obesity and health-related problems were secondary effects of unhealthy lifestyles, Michelle decided to develop an online platform to reach as many people as possible with her philosophies on nutrition, exercise and mindset.
Tens of thousands of members join each new round of which there are eight per year. Over the course of the 12 weeks, members receive weekly Meal Plans and Exercise Plans, twice-weekly mindset lessons and support through the Member Zone and expert support crew. To date, 12WBT members have lost over 1 million kilos!
12WBT and the Michelle Bridges Team work closely together to coordinate communications to our audiences, combine resources on events and create valuable outcomes for our combined partner companies. 12WBT provides Michelle Bridges product announcements to its member base and features these products at events and in award packages. Combined events such as book launches allow 12WBT members to learn about and benefit from the broad Michelle Bridges product range. Fans of Michelle Bridges and 12WBT also receive shared social media updates with news and sample content offerings.