Michelle's audience has a strong appeal with Woolworths customers - they like her positive and inspirational approach to healthy lifestyles and her weight management programs provide results. When it comes to healthy eating the meals are balanced, encouraging Australians to choose the right amounts from each of the 5 food groups. This approach aligns with Woolworths guidance on healthy eating as they take advice from the Australian Dietary Guidelines.
The new Delicious Nutritious range will be introduced to 950 Woolworths stores in the freezer aisle across Australia from 21st October 2015 onwards.
Woolworths have six Delicious Nutritious meal choices that are all available in the freezer aisle in store the end of October. These include:
Chicken Pesto Pasta (RRP $7.99)
Beef & Tomato Casserole (RRP $7.99)
Asian Style Chicken (RRP $7.99)
Salmon Fish Cakes (RRP $7.99)
Italian Style Chicken (RRP $7.99)
Chicken Pesto Pasta (RRP $7.99)
Mild Massaman Beef (RRP $7.99)
All meals in the range carry the Health Star rating on the front of pack to help customers make healthy choices when comparing to other frozen ready meals. All the meals have a 4 or above health star rating, and have been developed with Woolworths nutrition team to get the right balance of nutrients, whilst keeping saturated fat, sugar and sodium levels down. Every meal contains less than 450 calories and three servings of veggies.
The Health Star Rating system is a Government led initiative designed to help customers choose healthier products within a category based on a product's nutritional value. Foods are rated from ½ to 5 stars, the more stars, the healthier the choice. All meals in the range have been designed by nutritionists to be 4 stars or above, with 3 of the 8 frozen meals at 4.5 stars. Woolworths is committed to rolling out the Health Star Rating on all of its Own Brand products including the new Delicious Nutritious range.
The reality is that many Australians are busy with work and family life; therefore preparing meals for both lunch and dinner from scratch every single day of the week can be difficult. Many Aussies are consuming far too much junk food, take away food or on the other end of the scale skipping meals altogether. Delicious Nutritious range with Woolworths provides everyday busy Australians an alternative healthy and easy meal choice. It’s about having more options available that help our customers achieve their health and fitness goals.
All Delicious Nutritious meals:
We use environmentally friendly packaging and all the packaging is recyclable.
All meat products are sustainably sourced. We use RSPCA Approved Chicken and No Added Hormone Beef
Some nutrients break down when they’re exposed to heat, whether it is from a microwave or a regular oven. Vitamin C is perhaps the clearest example. But because microwave cooking times are shorter, cooking with a microwave does a better job of preserving vitamin C and other nutrients that break down when heated.
As ours and Woolworths customers are demanding healthy convenient foods we are planning on developing Delicious Nutritious into the fresh food area and other meal occasions.
Working closely with the Woolworths produce buyers we aim to source the best quality ingredients taking into account seasonality, availability and consistency of product.
Delicious Nutritious is a complete, balanced meal for one, a good source of protein and provides three serves of your daily vegetable intake. If your energy needs are greater than the average Australian adult then you may need to supplement your meal with extra core foods. Please consult an Accredited Practising Dietitian for specific individual dietary advice.
DN meals are naturally preserved as they are snap frozen to lock in the goodness. The shelf life is 9 months.
DN meals were designed as a complete nutritionally balanced meal for Australian adults.
All ingredients in the DN meals are non-GMO.
Delicious Nutritious range with Woolworths provides everyday busy Australians an alternative healthy and easy meal choice. It’s about having more options available that help our customers achieve their health and fitness goals.
As our customers are demanding healthy convenient foods we are planning on developing Delicious Nutritious into the fresh food area and other meal occasions.
Please check the ingredient list and allergen statement on pack for gluten containing ingredients.
The following meals do not contain gluten ingredients
Spicy Chimichurri Beef & Vegetables
Italian Style Chicken
However, our meals have not been analysed for gluten therefore we cannot claim gluten free.
Whether they're fresh, frozen or canned, increasing our consumption of vegetables is one of the easiest things we can all do for better health and wellbeing. This is important given 9/10 Aussies do not consume enough vegetables.
We have selected a wide variety of ingredients, herbs and spices to create the best tasting meals whilst keeping salt and sugar levels down.